格勒诺布尔商学院
MSc. in Busienss Development
联系方式 赵老师
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项目介绍 The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment. Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues, develop appropriate strategies to create competitive advantage and sources of value. The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies. Companies are looking for Business Developers with concrete abilities, such as strong marketing and sales skills. Skills that are a must to be able to set up a subsidiary abroad, handle a joint venture, sign complex deals or worldwide agreements. In today’s global market, candidates with the ability to launch new international activities and who have deep understanding of the stakes of a specific market are highly sought after. The MSc Business Development aims to provide them with the tools needed to start at this level. Live Business Cases During this program, participants will have the opportunity to become real-life business developers by exploring a Live Business Case provided by companies working in partnerships with the MSc Business Development program. The work students do on the Live Business Case is closely linked to the International Study Residency. Students will work in groups, delving deeply into their cases during the seven months from October to June under the supervision of a GGSB coach. 课程详细
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